doTERRA Business Model: A Comprehensive Review

In this comprehensive review, we will explore the doTERRA business model and provide an in-depth analysis of its compensation plan, business structure, essential oils business, sales strategy, network marketing approach, and success tips. doTERRA is a well-known and respected company in the essential oils industry, offering individuals an opportunity to build their own business and achieve financial success.

The doTERRA business model is built on a strong foundation, with a focus on providing high-quality essential oils and empowering individuals to become independent business owners. Through their compensation plan, doTERRA offers distributors the opportunity to earn income, advance in rank, and build a successful team. With a dedicated and experienced executive team leading the way, doTERRA has established itself as the largest essential oil company in the world, with a strong presence in international markets.

Throughout this review, we will delve into the various aspects of doTERRA’s business model, shedding light on its effectiveness and the opportunities it presents for aspiring entrepreneurs.

Key Takeaways:

  • The doTERRA business model offers individuals the opportunity to build their own business and achieve financial success.
  • doTERRA’s compensation plan provides distributors with various ways to earn income and advance in rank.
  • The company’s business structure is based on a distributor network, offering growth and earning potential based on individual and team performance.
  • doTERRA’s essential oils business has gained popularity and has a high customer retention rate.
  • The company employs a sales strategy that includes word-of-mouth marketing and provides marketing materials and support to its distributors.

What Are Essential Oils?

Essential oils are plant-derived elixirs known for their captivating fragrance and unique flavor characteristics. These organic liquid compounds are extracted and distilled from a wide variety of flowers, herbs, and fruits, capturing the essence of nature in a concentrated form.

Not only do essential oils provide sensory delight, but they also offer numerous health benefits. Used in aromatherapy, these potent extracts have been shown to promote relaxation, improve mood, and support overall well-being.

One notable brand that has gained recognition for its incredible growth in the essential oils industry is doTERRA. As a market leader, doTERRA is known for its commitment to producing high-quality essential oil products.

Introduction to doTERRA

doTERRA is the largest essential oil company in the world with a strong global presence and multi-million dollar sales. Known for its commitment to sourcing high-quality essential oils, doTERRA has become a trusted name in the industry. The company’s product line includes a wide range of essential oils that cater to various wellness needs. Its headquarters are located in [insert location].

One of the key aspects of doTERRA’s success is its network of wellness advocates. These individuals are passionate about the benefits of essential oils and share their knowledge and experiences with others. Through their advocacy, they help promote doTERRA’s products and contribute to the company’s growth.

doTERRA operates in multiple international markets, allowing customers from around the world to access its high-quality essential oils. This global presence further contributes to the company’s success and enables it to reach a diverse customer base.

At the heart of doTERRA’s business is its commitment to sourcing quality essential oils. The company has established partnerships with experienced growers and distillers who adhere to strict production standards. This ensures that doTERRA’s products are pure, potent, and free from contaminants.

Leading doTERRA is an experienced executive team that brings a wealth of knowledge and expertise to the table. Their industry insights and strategic leadership have played a crucial role in driving the company’s growth and success.

doTERRA Compensation Plan

One of the key factors that make doTERRA an attractive business opportunity is its compensation plan. This plan offers distributors multiple avenues to earn income and advance in rank within the company. Whether you’re looking to supplement your income or build a full-time business, the doTERRA compensation plan provides flexibility and potential for growth.

Income Goals

When starting your doTERRA business, it’s essential to set achievable income goals. By defining your financial aspirations, you can work towards them and track your progress along the way. Whether you aim to earn a few hundred dollars per month or reach a six-figure income, the compensation plan allows you to tailor your efforts accordingly.

Rank Advancements

The doTERRA compensation plan rewards distributors for their rank advancements. As you achieve higher ranks within the company, you unlock additional earning opportunities and gain access to exclusive benefits. Advancing in rank not only increases your income potential but also signifies your growth and success in building a thriving doTERRA business.

Team Building and Bonuses

Team building is a crucial component of the doTERRA compensation plan. By building and supporting a successful team, you can earn additional bonuses and incentives. As your team members achieve sales targets and rank advancements, you reap the rewards of their success. This collaborative approach encourages a culture of support and mentorship within the doTERRA community.

Earnings Potential

The doTERRA compensation plan offers impressive earnings potential for motivated individuals. Distributors can earn income through retail sales, team commissions, leadership bonuses, and various performance-based incentives. The more effort and dedication you put into your doTERRA business, the higher your earning potential becomes.

Take a look at the chart below to get an idea of the earnings potential at different ranks in the doTERRA compensation plan:

Rank Monthly Earnings
Wellness Advocate $500 – $1,000
Silver $2,000 – $4,000
Gold $5,000 – $8,000
Platinum $10,000 – $15,000

The table above represents potential monthly earnings for each rank. Please note that these figures are for illustrative purposes only and actual earnings may vary based on individual effort and market conditions.

By leveraging the opportunities offered by the doTERRA compensation plan, distributors have the potential to achieve their financial goals and create a sustainable income stream. The combination of retail sales, team building, and rank advancements allows for a diversified and scalable business model.

doTERRA Business Structure

The doTERRA business structure is designed to foster growth and provide earning potential for its distributors. The company operates through a distributor network, with independent sales representatives known as wellness advocates. These wellness advocates play a vital role in promoting and selling doTERRA products.

Under the doTERRA business structure, wellness advocates engage in direct sales, building their customer base and generating sales volume. They earn commissions based on their sales volume and the efforts they put into team building within the doTERRA network.

Building a Distributor Network

In the doTERRA business structure, distributors have the opportunity to grow their earnings by building a team. As they recruit and develop a network of other wellness advocates, they can experience increased commissions and bonuses.

The distributor network is a collaborative environment where team members support and motivate each other to achieve their goals. By leveraging team dynamics and fostering leadership within their network, distributors can maximize their earning potential.

Earning Commissions and Team Volume

Commissions in the doTERRA business structure are based on sales volume. The more products wellness advocates sell, the higher their commissions. Additionally, they can earn bonuses for achieving specific milestones and rank advancements within the company.

Team volume is an important factor in the doTERRA compensation plan. Wellness advocates can earn commissions based on the sales volume generated by their entire team. This creates a sense of collaboration and encourages teamwork within the distributor network.

Below is a table illustrating the commission rates and rank advancement requirements in the doTERRA business structure:

Rank Commission Rate Sales Volume Requirement
Wellness Advocate 25% N/A
Elite 30% 100 PV
Premier 35% 500 PV, 2 Elite legs
Silver 40% 1,000 PV, 3 Premier legs
Gold 45% 2,000 PV, 3 Silver legs

The commission rates and sales volume requirements increase as distributors achieve higher ranks within the doTERRA business structure. This incentivizes wellness advocates to focus on growth and team building to unlock higher earning potential.

The doTERRA business structure provides a framework for success in the essential oils industry. Through the distributor network, wellness advocates have the opportunity to earn commissions, grow their teams, and achieve financial freedom.

The doTERRA Essential Oils Business

The doTERRA essential oils business is built upon a diverse and high-quality product line that meets stringent quality standards. From single oil blends to proprietary oil blends, doTERRA offers a wide range of essential oils that cater to various needs and preferences.

Each doTERRA essential oil goes through a rigorous testing process to ensure purity, potency, and effectiveness. The company follows strict quality standards and employs advanced testing methods to maintain the integrity of their products. This commitment to quality sets doTERRA apart in the essential oils market and instills confidence in their customers.

Customer reviews play a vital role in the success of the doTERRA essential oils business. Satisfied customers often share their positive experiences, emphasizing the efficacy of the oils and the noticeable benefits they have experienced. These testimonials help build trust among potential customers and contribute to the business’s overall reputation.

Furthermore, doTERRA has a remarkable customer retention rate, indicating the loyalty and satisfaction of their customer base. The exceptional quality of the essential oils and the positive results customers achieve contribute to the company’s ability to retain its customers. This customer retention not only ensures consistent revenue generation but also leads to word-of-mouth referrals, driving further growth for the doTERRA essential oils business.

Benefits of the doTERRA Essential Oils Business Customer Retention Strategies
  • Wide range of high-quality essential oils
  • Purity, potency, and effectiveness
  • Positive customer reviews and testimonials
  • Strong customer loyalty
  • Increased word-of-mouth referrals
  • Exceptional product quality
  • Continuous customer support and education
  • Engaging promotions and rewards
  • Effective customer relationship management
  • Regular communication through newsletters and events

doTERRA Sales Strategy

doTERRA employs a strategic sales approach that leverages various marketing methods to promote their high-quality essential oils. By utilizing word-of-mouth marketing, home parties, conferences, direct selling, and providing marketing materials, doTERRA maximizes their reach and cultivates a strong customer base.

Word-of-Mouth Marketing

One of the key pillars of doTERRA’s sales strategy is word-of-mouth marketing. Through the power of personal recommendations, satisfied customers and wellness advocates share their positive experiences with doTERRA essential oils, generating organic buzz and expanding their customer network.

Home Parties

In addition to word-of-mouth marketing, doTERRA encourages their wellness advocates to host home parties. These gatherings provide an intimate and educational environment where attendees can experience the benefits of doTERRA essential oils firsthand. This approach builds trust and fosters lasting connections between advocates and potential customers.


As part of their commitment to continuous learning and growth, doTERRA organizes conferences and events where wellness advocates can network, gain valuable insights, and deepen their product knowledge. These conferences serve as platforms for advocates to share success stories and best practices, further strengthening the doTERRA community.

Direct Selling

doTERRA embraces direct selling as a core element of their sales strategy. By empowering wellness advocates to become independent sales representatives, doTERRA enables them to directly engage with customers, showcasing the benefits of their essential oils and building personal connections that drive sales and loyalty.

Marketing Materials

Recognizing the importance of supporting their sales force, doTERRA provides comprehensive marketing materials to their wellness advocates. These materials include product catalogs, brochures, educational resources, and digital tools that equip advocates with the necessary information to effectively promote doTERRA essential oils.

In summary, doTERRA’s sales strategy encompasses a blend of word-of-mouth marketing, home parties, conferences, direct selling, and the provision of marketing materials. This multi-faceted approach enables doTERRA to effectively reach and engage customers, fostering strong relationships and driving sales growth.

doTERRA Sales Strategy

doTERRA Network Marketing Approach

doTERRA adopts an effective network marketing approach to expand its distributor network. Through this approach, doTERRA aims to recruit distributors and empower them to build successful teams and downlines, thereby maximizing their earning potential. The commission structure offered by doTERRA allows distributors to generate income not only from their personal sales efforts but also from the sales efforts of their entire team.

By emphasizing distributor recruitment, team building, and downline growth, doTERRA creates a dynamic and collaborative network that drives success for its distributors. This approach fosters a supportive and encouraging environment where distributors can leverage their combined efforts to achieve their income goals.

Key Components of doTERRA’s Network Marketing Approach:

  1. Distributor Recruitment: doTERRA actively recruits distributors who share a passion for essential oils and entrepreneurship. By attracting individuals interested in the doTERRA business opportunity, the company expands its network and harnesses the power of diverse skill sets.
  2. Team Building: doTERRA motivates its distributors to build teams by connecting with like-minded individuals and fostering collaboration. By cultivating a sense of community and providing resources for team development, doTERRA promotes the growth and success of its network.
  3. Downline Expansion: doTERRA encourages distributors to cultivate and expand their downlines. A downline consists of the distributors recruited by an individual and their subsequent recruits. By nurturing and supporting their downlines, distributors can increase their earning potential and achieve higher ranks within the doTERRA compensation plan.
  4. Commission Structure: doTERRA’s commission structure is designed to reward distributors for their sales efforts and team building activities. Distributors earn commissions based on their personal sales volume as well as the overall sales volume generated by their team. This structure incentivizes distributors to actively support and mentor their team members, driving collective success.

Overall, doTERRA’s network marketing approach empowers distributors to build prosperous businesses by leveraging the efforts of their teams. By creating a supportive community that encourages distributor growth and fosters collaboration, doTERRA enhances the earning potential and success of its network.

Comparison of doTERRA’s Network Marketing Approach versus Traditional Business Models
Aspect doTERRA Network Marketing Traditional Business Models
Recruitment Strategy Active recruitment of distributors Traditional hiring process
Income Generation Individual and team-based commissions Salary or hourly wages
Team Development Emphasis on team building and downline growth Hierarchical management structure
Flexibility Flexible working hours and business development Fixed working hours and limited entrepreneurial opportunities
Business Support Provided by doTERRA through training and resources Depends on the company’s internal support and resources

doTERRA Success Tips

To achieve success in doTERRA, distributors should consider implementing the following tips:

Elevate Product Knowledge

Developing a deep understanding of doTERRA’s product line is crucial to effectively promote and sell essential oils. Take advantage of training materials, attend workshops, and stay updated on the latest research and uses of essential oils. Knowledge empowers distributors to provide accurate information, address customer inquiries, and offer personalized recommendations.

Build Strong Relationships

Building strong relationships is the cornerstone of success in network marketing. Foster genuine connections with customers, team members, and mentors to establish trust and loyalty. Regularly engage with customers to understand their needs, provide ongoing support, and offer personalized guidance. Collaborate with team members, share success stories, and celebrate milestones together.

Consistent Effort

Consistency is key to achieving long-term success in doTERRA. Commit to a regular schedule of activities like product demonstrations, home parties, and networking events. Stay consistent with follow-ups, educational sessions, and regular communication with team members. Consistent effort lays the foundation for steady growth and sustainable results.

Invest in Personal Development

Personal growth and development are essential for success in any business. Invest time in self-improvement activities like reading books, attending personal development seminars, and participating in industry training. Enhance leadership skills, communication abilities, and mindset to navigate challenges, inspire others, and exude a positive and empowering energy.

Success Tips Description
Product Knowledge Develop a deep understanding of doTERRA’s product line to provide accurate information and personalized recommendations.
Relationship Building Build strong relationships with customers, team members, and mentors to establish trust and loyalty.
Consistent Effort Commit to a regular schedule of activities and stay consistent with follow-ups and communication.
Personal Development Invest in personal growth to enhance leadership skills, communication abilities, and mindset.

Is doTERRA a Pyramid Scheme?

Contrary to common misconceptions, doTERRA is not a pyramid scheme. It is a legitimate product-based business that operates within the guidelines set by the Federal Trade Commission (FTC).

Unlike pyramid schemes that rely heavily on recruitment and offer little to no tangible products or services, doTERRA focuses on selling high-quality essential oils and building a network of distributors. The company’s success is rooted in the value and effectiveness of its products, rather than solely on recruitment efforts.

By adhering to the FTC guidelines, doTERRA ensures that its business model is legal and sustainable. These guidelines require that a significant portion of a company’s revenue comes from the sale of products to end consumers, rather than from the recruitment of new distributors.

doTERRA’s commitment to a product-based business model is evident in its extensive product line, which includes a wide range of essential oils that meet stringent quality standards. The company’s dedication to sourcing and offering high-quality products has gained it a loyal customer base and positive reviews from satisfied users.

Furthermore, doTERRA provides its distributors with comprehensive training, marketing materials, and support to help them succeed in their business ventures. The company emphasizes the importance of product knowledge, relationship building, and consistent effort as key elements for achieving success in the doTERRA business.

Overall, doTERRA is a legitimate product-based business that operates in accordance with FTC guidelines. Its focus on selling high-quality essential oils and supporting its distributors’ success sets it apart from pyramid schemes that prioritize recruitment over product sales.


In conclusion, doTERRA offers a comprehensive business model centered around the sale of high-quality essential oils. The company provides ample opportunities for distributors to earn income and advance in rank through team building and sales efforts. With a strong focus on product knowledge, relationship building, consistent effort, and personal development, individuals have the potential to achieve success in the doTERRA business.

doTERRA’s business model is built on a foundation of delivering high-quality essential oils to customers. Through its extensive product line and commitment to sourcing the best ingredients, doTERRA has gained a solid reputation within the essential oils industry. This reputation, combined with its multi-million dollar sales and international presence, creates a promising opportunity for those interested in the essential oils business.

By becoming a doTERRA distributor, individuals have the chance to not only sell premium products but also build a network of like-minded individuals. Through team building, distributors can unlock the potential for increased earnings and rank advancements. Additionally, doTERRA provides bonuses and incentives to further encourage success and accelerate growth.

In summary, the doTERRA business model offers a pathway to financial success and personal growth. With its focus on high-quality products, team building, and personal development, it presents opportunities for individuals to thrive. By leveraging the power of essential oils and the doTERRA network, distributors have the chance to create a fulfilling and lucrative business for themselves.


What are essential oils?

Essential oils are organic liquid compounds extracted and distilled from plant materials. They capture the fragrance and flavor characteristics of a wide variety of flowers, herbs, and fruits and have been shown to have positive health benefits.

What is doTERRA?

doTERRA is the largest essential oil company in the world, with multi-million dollar sales and a global presence. They have a network of wellness advocates who promote their products and a product line that includes a wide range of essential oils.

How does the doTERRA compensation plan work?

The doTERRA compensation plan offers various ways for distributors to earn income and advance in rank. It rewards team building and offers bonuses based on performance. Distributors can set income goals and work towards achieving them through the compensation plan.

What is the doTERRA business structure?

The doTERRA business structure is based on a distributor network, with wellness advocates acting as independent sales representatives. They earn commissions based on sales volume and team building efforts. The business structure allows for growth and earning potential based on individual and team performance.

How is the doTERRA essential oils business?

The doTERRA essential oils business is centered around their product line, which offers high-quality essential oils that meet stringent quality standards. The business has received positive customer reviews and has a high customer retention rate.

What is doTERRA’s sales strategy?

doTERRA employs a sales strategy that includes word-of-mouth marketing, home parties, and conferences to promote their products. They provide their distributors with marketing materials and support to help them succeed in their sales efforts.

How does doTERRA utilize network marketing?

doTERRA uses a network marketing approach to build their distributor network. Distributors are recruited and encouraged to build teams and downlines to increase their earning potential. The commission structure allows for income to be generated from the sales efforts of the entire team.

What are some success tips for doTERRA distributors?

Success in doTERRA requires product knowledge, relationship building, consistent effort, and personal development. Distributors should educate themselves about the products, build relationships with customers and team members, and commit to putting in consistent effort to achieve success.

Is doTERRA a pyramid scheme?

No, doTERRA is not a pyramid scheme. It is a product-based business that operates within the guidelines set by the Federal Trade Commission (FTC). The company’s focus is on selling high-quality essential oils and building a network of distributors, rather than solely relying on recruitment.