Angie’s List Business Model: A Comprehensive Review

Founded by Angie Hicks in Columbus, Ohio, Angie’s List is a platform that provides trusted reviews on contractors and doctors in more than 720 categories. It allows members to find the best service providers based on feedback from other local members. Angie’s List operates on a paid membership model, where members pay an annual fee to access reviews and save on projects with exclusive member discounts.

Key Takeaways:

  • Angie’s List is a platform that offers reviews on contractors and doctors.
  • Members can find the best service providers based on local feedback.
  • The platform operates on a paid membership model.
  • Members save on projects with exclusive discounts.
  • Angie’s List provides reviews in more than 720 categories.

What is Angie’s List?

Inspired by the difficulty her co-founder had finding reliable contractors, Angie Hicks started Angie’s List by going door-to-door, collecting reviews from friends and neighbors. Today, Angie’s List is the premier provider of trusted reviews on contractors and doctors in the United States. More than 2.4 million paid households rely on Angie’s List to find the best service providers and save money on their projects.

Angie’s List Key Features
Reviews Access to thousands of honest and unbiased reviews on contractors and doctors.
Contractors A comprehensive database of trustworthy and skilled contractors for various home improvement projects.
Doctors Detailed information and recommendations on healthcare professionals to make informed decisions.
Membership Exclusive membership benefits, including discounts on projects and priority access to service providers.

Angie’s List has established itself as a reliable platform for individuals seeking top-notch service providers. Whether in need of home renovations, repairs, or medical advice, Angie’s List offers a wealth of information and recommendations from real customers. By connecting members with trusted professionals, Angie’s List continues to revolutionize the way people find and hire contractors and doctors.

How Angie’s List Works

Angie’s List operates on a unique model that allows members to provide ratings and reviews of service providers, enabling other members to make informed choices. Companies are graded based on the reviews submitted by the members, offering a transparent evaluation system.



Not only members, but non-members can also contribute reviews. However, these reviews only count towards a company’s grade if the reviewers choose to join Angie’s List. This ensures that the ratings are reliable and trustworthy.

Accessing and Submitting Reviews

Members can conveniently access reviews through different mediums, including the Angie’s List website, magazine, or call center. This multi-channel approach ensures that members can find the information they need in a way that suits them best.

Once a member has utilized a service, they have the opportunity to share their own experiences and submit their own reviews. This not only helps other members in making informed decisions but also allows for a dynamic and evolving community of feedback.

Building Trust and Confidence

Angie’s List functions as a platform where members rely on the experiences and opinions of other members. The reviews and ratings provided by Angie’s List members play a crucial role in building trust and confidence in service providers. It allows members to not only find the best service providers but also avoid unreliable or subpar options.

With Angie’s List, members have access to a diverse range of reviews that cover numerous service categories. This empowers them to make well-informed decisions and hire trustworthy companies for their needs.

Membership Benefits

Membership on Angie’s List comes with several benefits. As a member, you gain access to a trusted platform where you can find the best service providers based on the feedback of other local members. This means you can make informed decisions and hire professionals with confidence.

In addition to finding reliable service providers, being a member of Angie’s List also provides you with the opportunity to build a reputation for your own business. When you provide high-quality services and receive positive reviews from Angie’s List members, you can attract more potential customers and grow your business.

Angie’s List is known for its solid brand image and core values. By aligning yourself with this reputable platform, you can enhance your credibility and reach a wider audience of potential clients. With millions of members relying on Angie’s List to make hiring decisions, your business can gain valuable exposure and attract new customers.

Membership Benefits Summary:

  • Access to trusted reviews from local members
  • Opportunity to build a reputation and attract new business
  • Enhanced credibility through association with Angie’s List

Membership on Angie’s List offers a range of advantages for both members and service providers. It’s a win-win situation, where members can easily find reliable professionals, and businesses can showcase their expertise and attract a loyal customer base.

How Businesses Benefit from Angie’s List

Being on Angie’s List provides numerous benefits for businesses, allowing them to build a strong reputation and gain valuable exposure to potential customers. With a dedicated focus on connecting service providers with members seeking reliable services, Angie’s List offers a platform that can significantly impact a business’s growth and success.

Building Reputation and Trust

Angie’s List empowers businesses to establish their credibility by showcasing their work and receiving reviews from satisfied customers. By creating a free business profile on Angie’s List, businesses can demonstrate their expertise and professionalism to a wide audience of potential clients. Positive reviews and high ratings serve as powerful testimonials, enhancing a business’s reputation and fostering trust among members.

Expanded Exposure and Customer Reach

A major advantage of being on Angie’s List is the exposure it provides to businesses. With millions of members actively searching for reliable service providers, being listed on Angie’s List increases a business’s visibility and the likelihood of attracting new customers. By leveraging the platform’s extensive network, businesses can tap into a targeted audience actively seeking the services they offer, resulting in greater customer reach and increased business opportunities.

Free Tools and Resources for Success

Angie’s List supports businesses by providing them with a range of valuable tools and resources to enhance their online presence and maximize their listing’s impact. From promotional materials to a dedicated Business Center website, businesses can utilize these free resources to showcase their services, share their unique selling points, and differentiate themselves from competitors. By regularly updating their profile and responding to reviews, businesses can actively engage with members and further amplify their brand’s reputation and attractiveness.

Direct Interaction with Customers

Angie’s List creates a direct line of communication between businesses and customers, allowing for personalized interactions that help establish a rapport and address any concerns or inquiries. By promptly responding to reviews and messages, businesses can demonstrate their commitment to customer satisfaction and build trusting relationships. Direct interaction also provides an opportunity to gain valuable feedback and insights, enabling businesses to continuously improve their services and meet customer expectations.

Overall, being on Angie’s List offers businesses a comprehensive platform to build a solid reputation, increase exposure, and attract new customers. With its commitment to transparency and trust, Angie’s List provides valuable tools and resources for businesses to succeed in the competitive service provider industry.

Review Generation Tools

Reviews play a crucial role in gaining visibility and attracting more business on Angie’s List. To facilitate the review generation process, Angie’s List equips businesses with a range of effective tools and strategies. By leveraging these tools, businesses can collect valuable customer feedback and demonstrate their commitment to maintaining a stellar reputation.

Free Postage-Paid Forms

Angie’s List provides businesses with complimentary postage-paid forms that can be distributed to customers. These forms make it convenient for customers to share their experiences and provide feedback. By leveraging this tool, businesses can increase the likelihood of receiving valuable reviews and ratings.

Customized Review Links

Angie’s List also offers businesses the opportunity to create customized review links for online submissions. By sharing these links with customers, businesses can streamline the review process and encourage more members to leave feedback. The convenience and ease of online reviews can significantly boost the number of reviews received.

Cross-Checking Customer Lists

Cross-checking customer lists is another valuable tool provided by Angie’s List. This feature allows businesses to identify matches between their existing customer list and Angie’s List members. By reaching out to these members and requesting reviews, businesses can leverage their existing customer base to generate valuable feedback and increase their visibility on the platform.

These powerful review generation tools empower businesses to actively seek feedback, gather valuable insights, and showcase their dedication to providing exceptional service. By using these tools effectively, businesses can maximize their presence on Angie’s List and attract new customers.

Advertising and Growth Opportunities

Angie’s List offers numerous advertising and growth opportunities for businesses looking to expand their reach and attract more customers. By capitalizing on these opportunities, businesses can maximize their exposure and increase their chances of success on the platform.

Advertising and Discounts

A and B rated businesses with at least 2 current reviews have the opportunity to advertise their services on Angie’s List and extend exclusive discounts and deals to members. This advertising feature allows businesses to showcase their expertise and stand out from the competition, increasing their visibility and attracting more potential customers.

Website, Magazine, and Call Center

Businesses can feature their services on the Angie’s List website, in the magazine, or in the call center to gain more exposure and reach a wider audience. With Angie’s List being a trusted platform, businesses can leverage these channels to increase their visibility and attract members who are actively searching for service providers.

advertising and growth opportunities

Increased Profile Views

Advertising on Angie’s List has been proven to increase profile views for businesses. As more members come across these advertisements, the chances of them clicking through to view the business’s profile and contact information are significantly higher. Increased profile views translate to more potential customers and growth for the business.

Attracting More Customers

With the exposure gained through advertising on Angie’s List, businesses have the opportunity to attract more customers to their services. Angie’s List provides a platform where members actively seek out trusted service providers, making it a prime opportunity for businesses to showcase their offerings and attract new clientele.

By taking advantage of the advertising and growth opportunities provided by Angie’s List, businesses can increase their exposure, attract more customers, and ultimately foster growth and success in their respective industries.

Testimonials from Businesses

Businesses on Angie’s List have experienced numerous benefits from the platform. Many businesses have generated a significant portion of their leads through Angie’s List and consider it one of their top marketing tools. The platform provides an effective avenue for businesses to showcase their services and connect with serious and knowledgeable customers.

One of the key advantages that businesses appreciate about Angie’s List is the opportunity to let their performance speak for itself. Member reviews play a crucial role in building a business’s reputation on the platform. Positive reviews and ratings help establish trust and credibility, attracting more potential customers.

Here are a few testimonials from businesses who have found success on Angie’s List:

  • “Angie’s List has been a game-changer for our business. We have received a steady stream of leads from the platform, resulting in a significant increase in our client base. The quality of customers we find on Angie’s List is impressive, as they are serious about hiring trustworthy service providers.” – Jane Smith, Owner of ABC Contracting
  • “Being featured on Angie’s List has been a tremendous boost for our business. The visibility and exposure we’ve gained have helped us attract new customers and stand out from our competitors. The positive reviews from members have also given us a competitive edge and instilled confidence in potential clients. Angie’s List has truly become an invaluable marketing tool for us.” – John Johnson, Founder of XYZ Landscaping
  • “As a service-oriented business, Angie’s List has been instrumental in helping us reach a wider audience. The platform not only allows us to showcase our work but also provides an avenue for customers to share their experiences. The positive testimonials and ratings we’ve received have served as powerful marketing tools, leading to an increase in both credibility and revenue.” – Sarah Thompson, CEO of ABC Dental

These testimonials highlight the tangible benefits that businesses have experienced on Angie’s List. The platform remains a trusted resource for both businesses and consumers, facilitating meaningful connections and fostering long-term success in the home services industry.

Challenges and Growth Potential

Despite its dominance in the market, Angie’s List has faced obstacles in achieving profitability. However, the company is determined to overcome these challenges by focusing on driving stronger member engagement and providing greater value for service providers. By enhancing the user experience and expanding its range of services, Angie’s List aims to increase membership retention and attract new customers.

One of the key challenges for Angie’s List is the competitive landscape. With the rise of alternative review platforms and the increasing availability of online recommendation sources, Angie’s List faces stiff competition in retaining its position as the go-to platform for trusted reviews.

Another challenge is the decelerating growth in membership. As the market becomes saturated and customers have more options to choose from, Angie’s List needs to actively explore strategies to attract new members and retain existing ones. It must constantly innovate and provide unique offerings to stand out in the crowded marketplace.

Despite these challenges, Angie’s List sees significant growth potential in the home services industry. As consumers increasingly rely on online reviews to make informed decisions, Angie’s List can leverage its trusted brand to expand its user base and increase revenue. By capitalizing on emerging trends and tailoring its services to meet evolving customer needs, Angie’s List can position itself for continued success in the competitive market.

However, recent reports suggest that Angie’s List is actively seeking an acquirer, indicating potential changes in the company’s future. The decision to seek external support may open up new opportunities for growth and industry consolidation.

Conclusion

Angie’s List Business Model serves as a trusted platform for members to find the best service providers for their projects while enjoying exclusive member discounts. With a comprehensive list of reviews, Angie’s List empowers individuals to make informed decisions when choosing contractors and doctors. However, the company is not without its challenges in achieving profitability and competing with other review sites in the market.

Despite these hurdles, Angie’s List continues to thrive due to its strong reputation and dedicated member base. By providing valuable insights and experiences from fellow members, Angie’s List has established itself as a go-to resource for reliable and high-quality service providers. This reputation and trust amongst members provide significant potential for growth and success in the home services industry.

As Angie’s List navigates its path forward, the company remains committed to delivering more value for service providers while enhancing member engagement. By addressing these key areas and staying relevant in a competitive landscape, Angie’s List can position itself for sustained growth and profitability. Ultimately, Angie’s List’s business model and dedication to customer satisfaction solidify its position as a leader in the industry.

FAQ

What is Angie’s List?

Angie’s List is a platform that provides trusted reviews on contractors and doctors in more than 720 categories. It allows members to find the best service providers based on feedback from other local members.

How does Angie’s List work?

Angie’s List works by allowing members to provide ratings and reviews of service providers. Companies receive grades on Angie’s List based on the reviews of members. Non-members can also submit reviews, but they will only count towards a company’s grade if they choose to join Angie’s List.

What are the benefits of membership on Angie’s List?

Membership on Angie’s List comes with several benefits. Members can find the best service providers based on the feedback of other local members. They also have the opportunity to build a reputation for their business with Angie’s List members and gain new business.

How do businesses benefit from Angie’s List?

Being on Angie’s List allows businesses to build a reputation with members and gain new customers. Angie’s List provides businesses with a free business profile to showcase their work and offers free tools to succeed, such as promotional materials and a dedicated Business Center website.

What tools does Angie’s List provide to generate reviews?

Angie’s List provides businesses with a variety of tools to generate reviews, including free, postage-paid forms for customer to fill out, customized review links for online submissions, and cross-checking customer lists to identify matches. These tools can help businesses collect valuable feedback and show members that they care about their reputation.

What advertising and growth opportunities does Angie’s List offer?

Angie’s List offers several advertising and growth opportunities for businesses. A and B rated businesses with at least 2 current reviews are eligible to advertise and extend discounts and deals to members. Businesses can feature their services on the website, in the magazine, or in the call center to gain more exposure and attract searching members.

What benefits have businesses seen from being on Angie’s List?

Many businesses have generated a significant portion of their leads from Angie’s List and consider it one of their top marketing tools. Businesses appreciate the serious and knowledgeable customers they find on Angie’s List, as well as the opportunity to let their performance speak for itself through member reviews.

What are the challenges and growth potential for Angie’s List?

While Angie’s List has struggled to achieve profitability in the past, the company aims to focus on driving stronger member engagement and delivering more value for service providers. However, the competitive landscape and the decelerating membership growth pose challenges to its growth potential. Despite efforts to turn around, Angie’s List is reportedly seeking an acquirer.

How do I get started with Angie’s List?

To get started with Angie’s List, simply visit their website and sign up for a membership. Once you have a membership, you can access reviews, save on projects with exclusive member discounts, and even contribute your own reviews after completing a job.

Is Angie’s List available outside of the United States?

Currently, Angie’s List is focused on providing services and reviews within the United States. It does not operate internationally.